Search Engine Optimization Toolkit

SEO Ranking Toolkit:

The Orthopaedic Surgeon Online Reputation & SEO Guide


Your Online Profile – Healthgrades:

TOA has teamed up with Healthgrades so that TOA members now have the opportunity to enhance their Healthgrades profile.

  • TOA members are encouraged to enhance their online Healthgrades profile:
  • To setup your Healthgrades profile please click here.  Visit this page for a link to the free Healthgrades tools and a link to watch the Toolkit Video.  To view the TOA – Healthgrades Partnership, please click here.
  • Patient engagement toolkit. Healthgrades and TOA will soon provide a patient engagement toolkit. The toolkit will include cards and online links that TOA members can provide to patients to remind them to add a rating to Healthgrades.
  • In late December, Healthgrades will transition from only offering star ratings to also offering actual patient reviews, which is similar to Yelp.
  • Healthgrades will offer search engine optimization (SEO) tutorials in the near future.

In February 2016, United Healthcare (UHC) announced that it would incorporate Healthgrades’ patient satisfaction ratings into the UHC provider search. Click here for an overview from UHC.